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.Chapter 26, Electronic Business Over Wireless Device: A Case Study by Richi Nayak and Anurag Nayak,presents the basic concepts necessary to understand e-Business over wireless devices (mobile-business orm-business).This paper also presents a case study of the voice-driven airline-ticketing system that can beaccessed at any time and anywhere by mobile phones.This application offers maximum functionality whilestill maintaininga high level of user convenience in terms of input and navigation.Many optimists seem-business as a technology that is just one step before it becomes an everyday occurence.18 Section I: Globalization of E-BusinessChapters ListChapter 1: Issues in the Globalization of Electronic CommerceChapter 2: Electronic Architectures for Bridging the Global Digital Divide: A Comparative Assessment ofE-Business Systems Designed to Reach the Global Poor19 Chapter 1: Issues in the Globalization of ElectronicCommerceDaniel Brandon, Jr., Ph.D.Christian Brothers UniversityCopyright © 2003, Idea Group Inc.Copying or distributing in print or electronic forms without writtenpermission of Idea Group Inc.is prohibited.AbstractThis chapter presents globalization aspects of electronic commerce, describes the key issues in each area, andthen analyzes approaches that could be Used to address these issues.Globalization is the marketing andselling of a product outside a companys home country, and the most effective way to do that on the Internet isvia localization of Web content.Localization is the process and product of customizing Web content so that itis most understandable and usable to a person residing in a particular locale.That process involves severalaspects including: Language, Culture, Laws/Regulations, Payment/Currency, Dates/ Units, and Logistics.Ineach of these areas there are a number of both business and technical issues that are illustrated and analyzed inthis chapter.IntroductionThis chapter presents globalization aspects of electronic commerce.According to Computerworld:Globalization is the marketing and selling of a product outside a companys home country.To successfully dothat on the Internet, a company needs to localize make its Web site linguistically, culturally, and in all otherways accessible to customers outside its home territory (Brandon, 2001).The objectives of this chapter are toidentify and describe the key issues in the globalization of electronic commerce and to present architecturaland other solutions available.BackgroundEver since the end of the Cold War, the world has been rushing toward ever-higher levels of nationalconvergence, with capital markets, business regulation, trade policies, and the like becoming similar(Moschella, 1999).The value of cross-border mergers grew sixfold from 1991 to 1998 from U.S.$85 billionto $558 billion.The world has not witnessed such a dramatic change in business since the IndustrialRevolution (Korper, 2000).More than 95% of world population lives outside of the U.S., and for mostcountries the majority of their potential market for goods and services is outside of their borders.Currently(11/2000) over 60% of the worlds online population resides outside of the United States (IW, 2000):United States 36.2% Japan 7.2% Germany 5.1%United Kingdom 4.8% China 4.2% Canada 4.0%South Korea 3.9% Italy 3.1% Brazil 2.8%France 2.4% Australia 2.2% Russia 1.8%20 Key IssuesTaiwan 1.7% Netherlands 1.4% Spain 1.3%Today the majority of the Fortunes 100s Web sites are available only in English (Betts, 2000).In our rush toget on the WWW, we sometimes forget that WW is for World Wide (Giebel, 1999).Wal-Mart (a $165 billionU.S.company) has a global work force of more than 1 million and runs more than 1000 of its 3406 retailoutlets outside of the U.S.; yet its Web site (Wal-mart.com) is only for Americans (Sawhney, 2000).Todaysaverage Web site gets 30% of its traffic from foreign visitors, and only 1% of small and midsize Americanbusinesses export overseas (Grossman, 2000).Key IssuesLocalization (shortened to L12N in Internet terms) considers five global dimensions: geographic, functional ,regulatory , cultural , and economic (Bean,2000)
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